Making Business Model Innovation Happen

A practical guide with insights on how to make business model innovation happen in established organizations.

One of many good reasons for you to focus on your business model is that companies focusing on Business Model Innovation outperform their industry peers in terms of operating margin and total shareholder return. In this in depth article Marc Sniukas provides you with a framework to describe your business model in three easy steps; a process to start and drive Business Model Innovation within your company and an overview of tools and how they can be used in Business Model Innovation.

This is what you can expect from this guide:
Despite the importance of Business Model Innovation, and the obvious benefits to be gained from it, established companies still struggle to make it happen. This IM Action Manual will provide you with:

  • A framework to describe your business model in three easy steps;
  • A process to start and drive Business Model Innovation within your company;
  • An overview of tools and how they can be used in Business Model Innovation;
  • Practical advice on how to get started on a low scale.